Tod’s

STYLE MAGAZINE OCTOBER 2017 – COVER

style_10-1

IO DONNA SCHEMA LIBERO I COSTUMI CAMBIANO

26-MODA-R-con-prezzi-1

Habits change. Every year, in this season, I dedicate an appointment of Schema Libero to beachwear: I looked for them, working backwards on my blog The Men Issue (you’ll find it on Style Magazine website, in the “Moda” (“Fashion”) section). In Five years I’ve always recommended to wear on the beach an appropriate, chic, maybe a bit retro attire, inspired by Marcello in La Dolce Vita. And I’ve always suggested to use swim shorts. This year I do an about face: is it for that annoying invasion of skinny guys that is accustoming us? I don’t know. Now there’s a desire of more vitality, of beautiful bodies – slim but defined – of hair whitened by dried salt, of suntan. After all, changing is beautiful. I linger only on two factors, that make me say no: coloured tank tops and slippers. Yes to flip flops, espadrilles. But no to slippers, please.

IO DONNA SCHEMA LIBERO NERD R-EVOLUTION

23-MODA-schema-libero-ok

Nerd R-Evolution. If we Google “Nerd”: “A young man, who is insignificant and not attractive, that repairs his lacking attractiveness with an obsessive passion and a great tendency for new technologies”. There are several theories about the etymology of the word “nerd”: we only know that it was coined in the UK around the 50s. It was used at first with derogatory meaning. But during the decades, being a nerd has become a style. It initially was that style for brains, a bit losers, that became cool thanks to Mark Zuckerberg and Steve Jobs. Now, the nerd look has evolved: from the minimal T-shirt, jeans and sneakers of the past, today the nerd is also a businessman dressed with formal tailored classic.

IO DONNA SCHEMA LIBERO PELLE DI SERPENTE

15-MODA-R-schema-libero_Storia16-1

Snakeskin. Edoardo Purgatori is a roman actor. He was born in 1989, from german mother and italian father (Andrea Purgatori, screenwriter and journalist). He starts his career in theatres. His debut in a tv series is in 1997, but he doesn’t give up the stage, where he acts in italian, english (The Glass Menagerie and The Shape of Things) and german. He has already acted in a dozen of movies. We’ve worked with Edoardo for several fashion shootings. He’s a sensitive, polite, determined man. He owns such a natural elegance, that he can wear a snake jacket and a pair of jeans without looking like a naff (this was the risk). But follow my advice: wear leather with finer fabrics. Not with jeans, absolutely not total leather. Unless you have the appeal of Brando (do you remember The Fugitive Kind, 1959?) or Edoardo Purgatori, indeed. The actor Edoardo Purgatori in a picture of Luigi Miano for Max (2010). 

SCHEMA LIBERO FORI IMPERIALI

Imperial holes. The brogue’s upper was originally drilled for “technical” reasons. Holes helped to keep the shoe dry in case of rain or, vice versa, cool in summer. Today there are completely different devices: leather is processed in order to become actually waterproof. However, that early device is now a distinctive and ornamental sign. The brogue, born three centuries ago, lost quickly its original purpose, utilitarian and sporty, becoming an iconic accessory. Legend has it that Edward VII – King of Great Britain, Ireland and Emperor of India (for only one year, in 1936) – was the first one, as a prince, to sanction the swallowtail lace up shoes, wearing them during a formal event. Custom-made brogues by Paul Smith Personal Service.