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IO UOMO – ALTRI SOVVERSIVI

Schermata 2021-08-04 a 14.02.15

Other subversive. The cover of Style Magazine shows a kind of aesthetics we’re not used to anymore. The politically correct idea of beauty diffused nowadays has been and will be essential to convey an inclusive signal even from who, for example the fashion press, privileged a single idea of image in the past. But if we have to be inclusive, let’s include also the classic beauty (that we don’t dislike at all). On the cover, the 80s reference is pretty clear; the photographic technique, the casting, the grooming and the styling remind us the era of the beautiful and unattainable. While the clothes, by Alessandro Sartori for Ermenegildo Zegna XXX, are the combination of the contaminations and a creative path that, in the last years, have overturned the codes of conformism and tradition of a historic brand looking for contemporaneity.