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IO UOMO – FUORI DAL CORO

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Outside the box. Mastroianni, Paul Newman, Anthony Perkins. In the 50s white socks were a menswear’s classic. They’ve been usually worn for almost four decades. 80s: Michael Jackson brings them back into fashion, followed up by George Michael and even by Loredana Bertè and Donatella Rettore. But from the early 90s , here’s the death foretold of off white socks, and the accessory disappears. Actually, it’s banned and pointed out as trash. But the doubt remains: why were they ok for James Dean, Steve McQueen, Duran Duran and are not for us? But now, that fashion shootings have revaluated the “prohibited” accessory, things have changed. Let’s be outsiders, according to your personality. And use fashion to convey a sign of rebellion against conformism.

STYLE MAGAZINE JUNE 2021 – COVER

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IO UOMO – LA BICI È DI MODA

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Bike is trendy. Maybe Milan wasn’t ready; but sooner or later such an international metropolis had to start a process of evolution towards a conscious future. But every two posts of the mayor Beppe Sala, there’s (still) someone who: “Why don’t we talk about the bycicle lanes in corso Buenos Aires?”. I pass there every day by car on my way to the office and, at first, I admit that adapting wasn’t simple; so much so…and I didn’t need so much time to get used to that. I could do nothing more wrong than stating which is the best attire to ride a bike; clothing brands specialized in sportswear, as well as in formal wear and fashion, have legitimized all the possible variations for the outdoor, that – today – can’t be described as “free-time wear” anymore. And now, the bike is the real trend, since we’re in the midst of Giro d’Italia…

STYLE MAGAZINE MAY 2021 – COVER

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STYLE MAGAZINE APRIL 2021 – COVER

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