Outdoor. The parka with double hood, made of acid green cotton canvas, the round-neck sweatshirt with contrasting hems and the denim shirt. White sneakers with blue stripes and socks with a graphic pattern. An outdoor total look, perfect for the young British actor Matthew Beard (The Imitation Game, An Education) portrayed by Rankin. An alternative way of wearing colours, with a mood of fashionable free-time in contrast with the same old “jeans with grey sweatshirt”. But for the Over 30s (the maximum age allowed for such a strong menswear)? First of all, avoid the acid colours. Prefer sneakers with performing upper and non-colours, like white, black or grey. Trousers have to be mentioned apart, because there are a lot of them, but all the same and it’s easy to choose the usual chino or the denim 5pockets. But how many of them do you already have? If you’d like to buy new trousers for your free time, opt for some special details.


Alfie (and the pleasures of Bacchus). Alcoholic drinks’ adv pictures are charming; the subject is often a man wearing clothes so elegant to be the envy of Alfie (you can choose the first Alfie interpreted by Michael Caine or the remake one by Jude Law). The man in question is self-confident, serious, calm, done up. Spirits manufacturers clearly “represent” the alcohol addicteds before the bender: flawless appearance, persuasive and resolute gaze. No references to crushing effects on metabolism, organs and psyche. The popular adage “A glass of wine a day keeps the doctor away” is unfounded, while the fact that alcohol hurts everything is demonstrated. I dare an advice: alcohol campaigns should be accompanied by the same phrase that we read on packs of cigarettes: “dangerous for the health, consult your doctor”. On the right, the artist Geoffrey Holder in a vodka adv campaign (1958).