sportswear

IO UOMO – LA BICI È DI MODA

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Bike is trendy. Maybe Milan wasn’t ready; but sooner or later such an international metropolis had to start a process of evolution towards a conscious future. But every two posts of the mayor Beppe Sala, there’s (still) someone who: “Why don’t we talk about the bycicle lanes in corso Buenos Aires?”. I pass there every day by car on my way to the office and, at first, I admit that adapting wasn’t simple; so much so…and I didn’t need so much time to get used to that. I could do nothing more wrong than stating which is the best attire to ride a bike; clothing brands specialized in sportswear, as well as in formal wear and fashion, have legitimized all the possible variations for the outdoor, that – today – can’t be described as “free-time wear” anymore. And now, the bike is the real trend, since we’re in the midst of Giro d’Italia…

IO UOMO – SPORTSWEAR: MANEGGIARE CON CURA

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Sportswear: handle with care. Essential? I don’t know, but of course they’re unmissable: sweatshirts, workout pants, T-shirts, white socks, and obviously sneakers. Sportswear became popular during the 80s, also thanks to movies like American Gigolò or the bad remake of Breathless, both starring Richard Gere. At the beginning sportswear remains confined exclusively to the sport context, where the branded gymsuit becomes a must-have and going to the gym is a duty. And then it expands to everyday’s life, becoming the first reason of flattening and loss of sense of style that, in general, was natural even among men. On the other hand it’s so comfortable and practical that even I (partially) gave in to temptation. But I avoid those garments completely lacking in charme, that are often made of synthetic fabric: if it has to be a gymsuit, opt for natural fibres, and choose socks made of mercerized cotton.

 

STYLE FASHION ISSUE – LO STILE è FISICO E VELOCE

Sport

HISTORY OF MEN’S FASHION AND FASHION PHOTOGRAPHY – UOMO VOGUE 1987

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Aprile 1987. L’Uomo Vogue, allora diretto da Cristina Brigidini, dedica un intero numero allo sport. Tre i fotografi: Claus Wickrath, Flavio Bonetti e Lance Staedler, coordinati dal caposervizio Tommaso Basilio. Lo styling era di Tatiana Romanoff e di Alessandro Calascibetta. Un’intera settimana a Roma in location  – al Foro Italico –  tutto lo scibile dello sportswear anni Ottanta in circa 80 pagine. Il servizio che pubblichiamo è uno di quelli scattati da Lance Staedler, nella Piscina Coni del Foro Italico, spettacolare costruzione d’epoca fascista. Il pubblico nella foto, una ventina di “spettatori” con il naso all’insù che assistono ai tuffi, erano ovviamente comparse… che avevamo rivestito dalla testa ai piedi.
April 1987. L’Uomo Vogue, … Continua a leggere →