fontana milano 1915


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Sportswear: handle with care. Essential? I don’t know, but of course they’re unmissable: sweatshirts, workout pants, T-shirts, white socks, and obviously sneakers. Sportswear became popular during the 80s, also thanks to movies like American Gigolò or the bad remake of Breathless, both starring Richard Gere. At the beginning sportswear remains confined exclusively to the sport context, where the branded gymsuit becomes a must-have and going to the gym is a duty. And then it expands to everyday’s life, becoming the first reason of flattening and loss of sense of style that, in general, was natural even among men. On the other hand it’s so comfortable and practical that even I (partially) gave in to temptation. But I avoid those garments completely lacking in charme, that are often made of synthetic fabric: if it has to be a gymsuit, opt for natural fibres, and choose socks made of mercerized cotton.



Da quasi 100 anni Fontana Milano 1915 è sinonimo di eccellenza: Guido Pieracci fonda la Ditta Fontana nel 1915. Qui di seguito le foto dell’inaugurazione della boutique di Milano “Fontana Workshop”, realizzata da Silvia Massa, e alcuni modelli di borse da uomo della nuova collezione primavera/estate 2012.

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