Photo grandeur. If we’d like to tell a story about fashion and people that represent it, choosing only one picture for every great photographer from the early years of ‘900 till today, probably the pages of this issue won’t be enough. The common denominator would be the simplicity; a white or grey background, clean or rarefied lights and shades, the absence of props: only gazes, faces, expressions, style, light, intensity, fashion, attitude. In location pictures, or in en plein air ones, was and still is the subject the element that “arises”: just look at portfolios of Louise Dahl-Wolfe and Norman Parkinson. In their shots, landscapes were often neutral, “nowhere”, as it’s used to say in fashion photography. The skill of the photographer, first of all, and then of styling and grooming, accents the most eccentric fashion up to the masterpiece. Among the photographers in which I believed first there’s Johan Sandberg: his obsession with the research of the “perfect” light make him a master of photography. Style 2007, the top model Patrick Petitjean in Gaultier, picture by Johan Sandberg.


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