Fashion photography is a “dream”. It means technique but also imagination and splendour; on set fashion becomes a means for building a picture. While, during fashion shows, I watch the collections, I’m already thinking about the fashion shootings I could do; my editorials are always linked to a context, achieved thanks to artistic intuition that I developed in many years of experience: I rarely make or commission “Pure Fashion” shootings, because today I’m so far than I used to be from the trade magazines’ mentality. The readers of the paper and web magazines for which I work, are not fashion-addicted, just like me: the best thing to do is to capture their attention through a storyline, just like a movie. The picture I choose for this week is taken from a shooting by Stefan Giftthaler, one of the most visionary and fascinating photographers of last generation; thanks to Rizzoli, we have at our disposal great photographers, the most beautiful men in the world and – naturally- all the fashion we desire: I couldn’t ask for more, to realize ideas that our designers evoke to me. Picture taken from Style magazine by Stefan Giftthaler. Model Jonathan Frenk, clothes by Corneliani.
Alessandro Calascibetta has been active in fashion since the late 80s. He started off his career at L'Uomo Vogue, after that with Mondo Uomo. Afterward, he became Fashion Director at Harper's Bazaar Uomo, and in 2000 founded Uomo which he directed until 2003. Following that, he started collaborating with Rizzoli. Since january 2015 he is the Editor in Chief of Style Magazine, and still remains as Man Fashion Director for Sportweek, Io Donna and Sette.