IO UOMO – SCOPRIAMOCI ATLETI

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Let’s be athletes. The Olympic games ate about to start. We’re going to watch some sport, I hope so, and maybe, in this precise moment, we don’t care much about the style adopted by sportsmen and sportswomen. We care about the attitude they (an we) will have to approach these Olympics one year later. We hope we’ll breathe a sigh of relief and focus our energies on the passions and emotions that the pandemic has stolen from us. Concerning my “style advice”, let the pictures talk. And may the best one win.

IO UOMO – TORNA LA CRAVATTA

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The tie is back. “Have you changed your job?”. This is how a meeting between me and a communication specialist started. That’s because I was wearing suit and tie. That’s because the tie is considered unfashionable. Well, I wasn’t offended by that. Because actually the tie is a little disappeared from catwalks during the last seasons, but it’s also true that one among the most cutting-edge designers, Virgil Abloh, has revived it for next Louis Vuitton’s fall/winter collection. So what? So habits and trends come and go, they disappear and then come back after years. So, take your ties out of the wardrobe. Signed by Marinella, Hermès, Armani. Or adopt new ones, from the same “traditional” brands or from young international brands.

IO UOMO – FUORI DAL CORO

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Outside the box. Mastroianni, Paul Newman, Anthony Perkins. In the 50s white socks were a menswear’s classic. They’ve been usually worn for almost four decades. 80s: Michael Jackson brings them back into fashion, followed up by George Michael and even by Loredana Bertè and Donatella Rettore. But from the early 90s , here’s the death foretold of off white socks, and the accessory disappears. Actually, it’s banned and pointed out as trash. But the doubt remains: why were they ok for James Dean, Steve McQueen, Duran Duran and are not for us? But now, that fashion shootings have revaluated the “prohibited” accessory, things have changed. Let’s be outsiders, according to your personality. And use fashion to convey a sign of rebellion against conformism.

STYLE MAGAZINE JUNE 2021 – COVER

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IO UOMO – LA BICI È DI MODA

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Bike is trendy. Maybe Milan wasn’t ready; but sooner or later such an international metropolis had to start a process of evolution towards a conscious future. But every two posts of the mayor Beppe Sala, there’s (still) someone who: “Why don’t we talk about the bycicle lanes in corso Buenos Aires?”. I pass there every day by car on my way to the office and, at first, I admit that adapting wasn’t simple; so much so…and I didn’t need so much time to get used to that. I could do nothing more wrong than stating which is the best attire to ride a bike; clothing brands specialized in sportswear, as well as in formal wear and fashion, have legitimized all the possible variations for the outdoor, that – today – can’t be described as “free-time wear” anymore. And now, the bike is the real trend, since we’re in the midst of Giro d’Italia…