Those were the days of Gordon Brown’s assignment in Downing Street. A new era, guided by a Labour of scottish origins said to be the “traditionalist of modern times”. A valid inspiration for the fashion pages of July/August 2007. Ph. Garda Tang, Styling Chat.

Nerd R-Evolution. If we Google “Nerd”: “A young man, who is insignificant and not attractive, that repairs his lacking attractiveness with an obsessive passion and a great tendency for new technologies”. There are several theories about the etymology of the word “nerd”: we only know that it was coined in the UK around the 50s. It was used at first with derogatory meaning. But during the decades, being a nerd has become a style. It initially was that style for brains, a bit losers, that became cool thanks to Mark Zuckerberg and Steve Jobs. Now, the nerd look has evolved: from the minimal T-shirt, jeans and sneakers of the past, today the nerd is also a businessman dressed with formal tailored classic.