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STYLE MAGAZINE APRIL 2020 – COVER

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IO UOMO – CIAO MACHO

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Hey, Macho. “The cowboy style is an implicit pledge of allegiance to the mentality the myth embodies, which can be denominated as rugged individualism”. This is how Lawrence Wright, American writer and journalist, depicts the Tex-Mex, the so-called fusion of texan genre and streetwear. Differently from what he writes in his book God Save Texas – “The counterpart of machism is that we reject the female side of our nature” -, fashion questions the rules of western iconography and softens a style that comes from  the workwear of cowboys, – “but that still today is chosen by many Texans that actually live in offices or indoor”.

STYLE FASHION ISSUE #1/2020 – COVER

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IO UOMO – MASCHILE FEMMINILE

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Feminine Masculine. Feminine/Masculine, Masculine/Feminine. Magazines have talked about this for years, fashion and show biz have represented it for decades. Art for centuries. The most discussed and bickered Sanremo Music Festival of the century bet a lot on the character/artist Achille Lauro: his look and his musical touch (the fact that he mantained the feminine version singing the cover of Mia Martini didn’t go unnoticed) entered the houses provoking dizzy spells on one side and jubilation on the other. If a message needs to be perceived and felt, it has to be screamed. The exploit of the Roman rapper won’t change the popular mind. Good job, anyway: it was a good message of change; we’ve really entered the era of the years to come. Like it or not, let’s take note. We’ve to metabolize the change or we’ll bound to get old prematurely.

STYLE DRESSCODE #4 – COVER PREVIEW

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