myths

IO UOMO – ONORE AGLI STYLIST

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Ode to the stylists. Styling is a job that can be learned by experience, in years of practice, on fashion shootings’ sets. The stylist knows how and when to mix fabrics, prints and colors. He/she knows how to adapt clothing fits to body shapes, according to the proportions. The stylist is the professional that, mixing and matching clothes, creates a final result that pleases, amazes, reassures: in other words it plays a fundamental role for fashion media. Stylists can help photographers building their careers, they can contribute to the success of magazines, editorial campaigns and fashion shows (or they can ruin them as well). It’s an important role that shouldn’t be underestimated. Some of them gained great writing skills through the years and they now write remarkable articles not just for slick magazines but also for widely-read newspapers. When flipping through fashion editorial pages one should consider that behind each single shot there are passion, thoughts, good taste and quite a lot of work.