menswear

IO UOMO – CIAO MACHO

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Hey, Macho. “The cowboy style is an implicit pledge of allegiance to the mentality the myth embodies, which can be denominated as rugged individualism”. This is how Lawrence Wright, American writer and journalist, depicts the Tex-Mex, the so-called fusion of texan genre and streetwear. Differently from what he writes in his book God Save Texas – “The counterpart of machism is that we reject the female side of our nature” -, fashion questions the rules of western iconography and softens a style that comes from  the workwear of cowboys, – “but that still today is chosen by many Texans that actually live in offices or indoor”.

STYLE FASHION ISSUE #1/2020 – PICCOLE CONTRADDIZIONI DI STILE

Men's Style

IO UOMO – MIXARE È UN’ARTE

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The art of matching. Selecting the proper accessories that matches your look seems easy, but even a little detail can ruin everything. To reduce the risks, respect the rule that want every accessory, from hat to socks, to be in pendant with the outfit; and no mistakes allowed even concerning the fabrics: there are also rules about matching different materials in the proper way. For example: don’t match cashmere with shearling, yes to shearling with tweed. Rather is better to opt for a complete change of fabric: nylon hat with camelhair coat. But personality is required, as well as for wearing red socks with a blue suit or sneakers with jeans: this is so obvious that the sneakers have to be really, really special. But if you have classic tastes, stay classic: blue with blue and denim only with desert boots.

STYLE FASHION ISSUE FEAT. GIACOMO FERRARA

Esibizione Formale di Personalità

STYLE FASHION ISSUE – LO STRANO CASO DI MIX & MATCH

Style: Menswear - Benetton