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IO UOMO – CIAO MACHO

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Hey, Macho. “The cowboy style is an implicit pledge of allegiance to the mentality the myth embodies, which can be denominated as rugged individualism”. This is how Lawrence Wright, American writer and journalist, depicts the Tex-Mex, the so-called fusion of texan genre and streetwear. Differently from what he writes in his book God Save Texas – “The counterpart of machism is that we reject the female side of our nature” -, fashion questions the rules of western iconography and softens a style that comes from  the workwear of cowboys, – “but that still today is chosen by many Texans that actually live in offices or indoor”.

IO UOMO – MASCHILE FEMMINILE

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Feminine Masculine. Feminine/Masculine, Masculine/Feminine. Magazines have talked about this for years, fashion and show biz have represented it for decades. Art for centuries. The most discussed and bickered Sanremo Music Festival of the century bet a lot on the character/artist Achille Lauro: his look and his musical touch (the fact that he mantained the feminine version singing the cover of Mia Martini didn’t go unnoticed) entered the houses provoking dizzy spells on one side and jubilation on the other. If a message needs to be perceived and felt, it has to be screamed. The exploit of the Roman rapper won’t change the popular mind. Good job, anyway: it was a good message of change; we’ve really entered the era of the years to come. Like it or not, let’s take note. We’ve to metabolize the change or we’ll bound to get old prematurely.

IO UOMO – SIGNORI, MIXATE

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Gentlemen, let’s mix. I think I’ve already talked about it, but these days I like to revisit it. The styling you find in men’s fashion magazines usually gives ideas for basic or classic outfits: hardly ever – especially the italian magazines – they suggest a mix of fabrics, colors and shapes that abroad (not everywhere, to be clear), instead, where different ethnicities and customs cohexist in harmony, are a rule. So that when we fly to London or New York, Paris or New Orleans, we think: “Look at that, how certain clothes suits them well”. Influences from non-western countries have such charme and personality that – if properly matched – can revive even the most normal suit. Try that. Despite every conformism.

IO UOMO – SIAMO (TORNATI) REALISTI

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Back to reality. Objective beauty exists, indeed, even in fashion photography. Quality and beauty live despite of the clothes: a look can be average or can be too much, but if the picture that depicts it is beautiful, the value of that image will remain untouched during the years. Otherwise we wouldn’t be able to explain why today we still appreciate the pictures of the great photographers of the past. Wind of change is blowing, encouraging a photographic realism inspired by the masters and, as like as in many other fields, fashion notices the change and often anticipates it.

IO UOMO – IL “TROPPO” è TRENDY

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“Too much” is trendy. What we considered “too much” in the past, now reviewed, modified and updated, is trendy. Maybe it’s not chic, but it’s fashionable. That’s why even an old picture of the frontman of the Albatros, a very young, big-haired and furry Toto Cutugno, looks like a modern one. This pic is from 1976, the period of committed songwriters on one side, and on the other the period of heartbreaking, half-spoken songs just like Volo AZ 504 by the Albatros, that the band presented at Sanremo Music Festival featuring the beautiful singer Silvia Dionisio. The highest top of this genre was reached by Patti Pravo with Incontro. But the same success was achieved by Claudia Mori with the unforgotten Buonasera dottore. Really pop.