This shooting drew ispiration from a stylish and nostalgic Cortina in the 30s. Actually this picture looks very up-to-date, a play on shapes, fabrics and genders. Ph. Michael Woolley, Styling Alessandro Calascibetta.




The Good Taste. There are rules to be respected, and mainly some basic behaviours to be considered in order to be defined as “good taste person”.  The Galateo of Monsignor Della Casa has been written almost five centuries ago, and there is no need to review the key points, because the rules of good taste have been handed down from one generation to another. Today there’s a kind of intellectual creativity – only for very few people- that makes the flaws and the “intentional oversights” an added value. But this is valid only for clothing. We can’t excape from kindness, elegance of speaking and good manners. Standing up to shake the hand of a woman even if she’s young, don’t kiss on the hand if outside, taking off the sunglasses while talking with anyone. Well, we can forgive a smiling and kind person if he/she is not properly dressed, but if the attire is elegant, much better. And of you are worried of making mistakes, don’t add details and details trying to look like a dandy from old times. Simple is better.



Felpa, 10×10 An Italian Theory, f/w 2017.

Il brand “10×10 An Italian Theory” nasce dalla fantasia di Alessandro Enriquez come omaggio sentito e allegramente chiassoso all’italianità, sotto tutti i suoi aspetti. Dai cliché di pasta-pizza-mandolino, a rimandi più ironici su vizi e virtù degli italiani, tutto viene riletto e restituito in grafiche dai colori sgargianti. A proposito di ironia, la collezione f/w uomo e donna celebra, e allo stesso tempo prende un po’ in giro, la mania nostrana dei casting e della celebrità più o meno spicciola, che si traduce in una stampa caleidoscopica su felpe e giubbini. A cura di Angelica Pianarosa, Foto Michele Gastl. 
The brand “10×10 An Italian Theory”
has been created by the imagination of Alessandro Enriquez, as a heart-felt and merrily showy homage to italianity in all its aspects. From the clichés of pasta-pizza-mandolino, to more ironic references to vices and virtues of italians, everything is reinterpreted and returned in colorful graphics. Talking about irony, the men and women f/w collection celebrates, and at the same time mocks a little, our mania of castings and celebrity, that is translated into a kaleidoscopic print on sweatshirts and jackets. Edited by Angelica Pianarosa, Ph. Michele Gastl.



MAX 2010

The title of this shooting was “Once Upon a Time”. Accessories of an old time man, refined and elegant, shrouded by the passing of time: a nostalgic gaze on a past that should be restored. Ph. Michele Gastl, Styling Carlo Ortenzi.