Gucci’s Italian Style multiplied by seven. Gucci Men’s Tailoring: the name that Frida Giannini gave to Gucci’s tailoring collection that embodies the menswear’s features true to the Italian tradition. So much so that Americans, fanatics of Italian Style, literally love this collection in the collection: I like defining it this way because it’s a project designed especially for a classic man, but influenced by the Sixties Mood of the show. To sum up, it’s formal-fashion. There are seven different silhouettes, with the purpose of satisfying different kinds of men, with cuts and shapes made for them. It’s true that nowadays a lot of fashion designers flank to the main line a classic collection; and this second one mixes contemporary codes with italian handcrafted excellence: but in this case, the difference of shapes marks needs of wearability from a decisive point of view: seven models of suits, seven “names”. Seven Gucci men. The cover of the lookbook “Gucci Men’s tailoring”. One of the seven lines: the “New Signoria”.