The success comes from a creative patience. “Our concept about menswear is strictly linked to the maison’s values: couture, craftmanship, tailoring, tied to modern manufacturing and materials”. These are words of Maria Grazia Chiuri and Pier Paolo Piccioli, creative directors of Valentino. The couple expresses its idea of men’s fashion using a “technical” jargon. it’s impossible to wheedle the secret of such a great success. And they don’t reveal it. Valentino Uomo: a creative path measured out with extreme wisdom. From the first show in Florence in January 2012, till today: in two years the brand has reached the top. An important lunge, in the world of menswear: the double signature has made a hit. Why? Because it hasn’t remained an end to itself fashion phenomenon; even if it’s one of the most valued brands among the trendsetters, it has been appreciated, season after season, by a more heterogeneous public too. “We’d like to create something special and highly refined. Contemporary and iconic, items that will be objects of desire: step by step, making an ideal wardrobe, we’d like to define a personal style for our man”. And maybe the recipe of Valentino’s success stays precisely in that “step by step”. Yes, but with patience, creativity and great determination. In the pictures: above, Magnus Lindgren wearing a garment from Valentino s/s 2014 (ph by Michael Woolley); below, another look from the s/s show.