Fashion shows have become performances, live “narratives”. Yesterday unvarnished fashion walked the runway; today, set-up, music, lights and even invitations immediately introduce in the collection’s mood. Years ago all designers modeled in the Fair’s old location: the same halls, white walls, chairs and catwalks. Dolce & Gabbana were among the first to change location. In 1995, still in the old one, they displayed damasked for men: the idea of buying and restoring the old cinema Metropol wasn’t in their projects yet. Today, thanks to the magnificence of a (ex) movie theatre changed, by necessity, into a hall inspired by Visconti, that mediterranean romanticism is celebrated with a much more affecting intensity. Opposite feeling at Prada, able to surprising intuitions: every season her space changes scenography, and every time is a surprise: nothing shines through, not even from the invitation. In 2011, when she changed her fashion’s direction suggesting bright colours, a catwalk made of steel tubes and lighted up by neon lights. Two examples of excellence, totally opposing and totally brilliant. Above, from left, an outfit by Dolce & Gabbana (from Bazaar Uomo, 1995; ph. Rennio) and one by Prada (from max, 2011; ph. Tesh).
Alessandro Calascibetta has been active in fashion since the late 80s. He started off his career at L'Uomo Vogue, after that with Mondo Uomo. Afterward, he became Fashion Director at Harper's Bazaar Uomo, and in 2000 founded Uomo which he directed until 2003. Following that, he started collaborating with Rizzoli. Since january 2015 he is the Editor in Chief of Style Magazine, and still remains as Man Fashion Director for Sportweek, Io Donna and Sette.